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PC&A's
"Making Money" Series:
Bundling
Print and Web Advertising
by Lou Phelps, President
Phelps, Cutler & Associates
CONSULTANTS
TO MEDIA
The
Internet is the best thing that has happened to our industry since
Desktop publishing, but it's a realm that we are all still learning
about. At newspaper conferences and in industry publications,
speakers and writers all assert that you MUST get on the net or doom
is ahead. I'm going to tell you that you MUST get on the net -- if
you want to make more money. read more
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