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Retail advertising
sales rep training ... both in the classroom and on-the-road
coaching.
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Sales
manager mentoring/training. We work to help your ad
managers gain industry knowledge in a supportive environment.
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Internet
revenue strategies, pricing and sales training; content and
design assistance; proven ideas to build traffic and
revenue!
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Customized sales training for retail,
internet and classified
departments with our unique "Sales Training Academy
TM" approach.
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"Quick
Start!" TM classroom and road coaching for new reps,
to reduce staff churn and increase rate of effectiveness -- a
problem in our industry. Program has been in use since
1999 by companies like Tribune's DSA division for its 200 retail
ad reps.
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Shopper and
non-subscriber product development and repositioning -- from
the largest shopper companies, to profitable non-subscriber
companies at small dailies, our associates have outstanding
credentials.
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Acting
Executives ... PC&A associates can step in during an
emergency, or until your new hire arrives -- for a month to a
year. We have qualified publishers, presidents, ad
directors, circulation directors, new media guru's, and
distribution managers.
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Acquisition
scouting and representation. We help you find the acquisition,
close the deals and get through the transition.
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Preparing
newspaper for sale. Improve your balance sheet and
operation to get ready for sale. We understand what buyers
are looking for and can assist you with difficult valuation
decisions -- based on your future, not just your past.
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Competitive
intelligence and training. We specialize in helping
your staff sell against print, niche, radio, TV, spot cable and
billboard competitors.
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Niche
product planning and launching -- real estate books,
parenting publications, business newspapers, internet guides,
phone books, glossy coupon magazines and targeted content
publications.
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Business
plan development and writing. We help you plan for the
future.
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Sunday
start-ups
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PM to
AM conversions
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